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6 Stages of Ad Grief: When A Super Bowl Ad Fails

As the grades from Ad Age, USA Today, and Yahoo suggest, there’s no clear consensus on a Super Bowl ad “winner” this year. The only agreement is that most ads relied on a few fail-safe tactics: Be...

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C Space Inspiration Weekly: Empowered and Engaged Employees

It’s no secret here at C Space that a company’s deep understanding of their customers is immensely helpful for guiding their decisions, which ultimately drives their growth. Well, a fundamental part of...

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Look for the Extraordinary in the Ordinary

With the 88th Academy Awards taking place this coming Sunday, when some of the year’s best cinematic “stories” are recognized, it got me thinking about how we show and tell customer insights. Over the...

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Gen Z at the Movies: Re-imagining the Cinema Experience

The power of The Force is a very good thing for millions of fans, and especially for Hollywood and movie theaters. In 2015, thanks in large part to Star Wars: The Force Awakens, U.S. box offices...

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Do Consumers Think Your Brand Is Really Relevant?

This article was originally published in Chief Marketer. In today’s marketing landscape, having strong customer relationships is key to determining whether a brand is relevant. A recent study by IBM...

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You Can’t Catch Me, I’m the Gingerbread Man

You probably aren’t the only one dreaming about cookies and wishing that the Girl Scouts had shown up in your living room on Sunday night. Pair those Thin Mints with a Reebok sponsored sprint, and...

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Athletes and Brands: More Than Just a Game

This week’s inspiration comes from the sporting industry. A lot has happened over the past few weeks: If you’re an NFL fan you know that Peyton Manning has retired as the G.O.A.T in almost every major...

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International Women’s Day: What Is and What Should Be

Last week on March 8th, we celebrated International Women’s Day. Part of me hesitates to write about this day because shouldn’t strong, powerful, intelligent women be mainstream and “yesterday’s news”...

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Making Insights Stick: How Making a Murderer, Geordie Shore and Your Old...

This blog post was written in collaboration with Jaguar Land Rover. You’ll be delighted to hear that the key to making great insights spread through your organisation lies in the simple fact that...

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Return on Customer Investment: How Some Global Insurance Companies are...

In a recent PwC study of global insurance CEOs, nearly two-thirds (59 percent) believe there are more growth opportunities within the insurance industry than three years ago. Yet, just as many (61...

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