Small communities = honesty and participation: Path and Communispace
A few months ago, a friend introduced me to a new social network called Path that limits users to a maximum of 150 friends. What I originally thought would be just another “app-of-the-week”—something...
View Article2013 “Luncheon Meet” Series Kicks Off
Communispace hosted its first exclusive Promise Luncheon Meet of 2013 on February 12, with Guest Speaker, Alan Stewart, CFO of Marks & Spencer. Stewart has been the CFO of M&S since October...
View ArticleIdeas to Innovation Workshop: Ensuring Buy-in
How do you turn a great idea into a successful launch? We look to explore this very question in a series of events, the first of which we hosted in late February, “Ideas to Innovation: Workshop 1 –...
View ArticleGoogle Glass: Will consumers ditch smart phones for smart glasses?
We asked several Cspacers for their Google Glass predictions, opinions and ideas. What are your ideas?MORE…
View ArticleSimplicity: Consumers desire to escape chaos
Consumers we talk to on a daily basis, express the desire, or indeed the need, to de-clutter their lives and move toward simplicity.MORE…
View ArticleThe Value of Trust in the Customer Experience
In numerous studies on customer experience, pro-social emotions, such as trust, are repeatedly shown to have a strong effect on experiences and loyalty.MORE…
View ArticleNew Promise Communispace Client Event Series: The Sofa Sessions
We’re very pleased to unveil a series of exclusive events for our clients in 2013. The Sofa Sessions, launching April 30th in London by Europe Managing Director, Sally O’Rourke, will be tailored for...
View ArticleCustomer GPS: How collaborative consumer engagement approaches can guide...
Reporting from Brand Innovators Consumer Engagement summit, Mollie Garberg explains how consumers can guide us in this perplexing digital and social media landscape.MORE…
View ArticleFast-track consumer collaboration: Combining online and offline tools to...
They say we’re living our lives faster than ever before. We Google on-the-go, catch up over coffee and socialize on our smartphones, often at the same time. We’re turning into a world made up of people...
View ArticleDigital Collaboration Lab 2013: Golden Rules of Co-Creation
On May 2nd, Promise Communispace hosted the 2013 Digital Collaboration Lab. The yearly event brings together innovators, marketers, researchers, digital experts, psychologists and problem solvers for...
View ArticleLuncheon Meet and the Olympic Torch
Throughout the year Promise Communispace CEO, Charles Trevail, hosts a number of exclusive, limited-seating Luncheon Meet events for senior stakeholders. Past speakers have included Alan Stewart, CFO...
View ArticleAt this year’s American Banker Financial Services Marketing & Innovation...
Banks are paying close attention to consumers. In fact, we’ve got financial services clients innovating everyday by working with consumers to solve for “better”. Better service, better returns,...
View ArticleThey’re not “Millennials”; They’re Ben and Progga
I will admit to you that I don’t fall within the “Millennial” age range, nor do I pretend to. Yet, when I found this Pew Research Center quiz that asks the question, “How Millennial Are You?” I...
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Extreme User Innovation: Redesigning the Ticketmaster concert ticket
“The customer is always right” is a phrase we’re all familiar with, particularly those of us who’ve worked in supermarkets and retail stores, in general. In some cases, the old cliché really is...
View ArticleFour Consumer-Inspired Ideas to Impel Digital Switchover in 2014
This article originally appeared in an issue of be: inspired/, an online magazine co-created for and with marketing experts. ‘Digital switchover’ probably feels like old news. And there’s no doubt that...
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Notes from a (Former) SXSW Skeptic
Last week I went to a little event called SXSW. This was my first time, and I can’t lie … I was a bit skeptical about what I would find down there. Over the years, this massive interactive festival has...
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The Business of Beauty Begins with Maria
I have a confession to make: I’m a total lip gloss junkie. I carry at least six different brands of lip gloss in my bag at all times. An untrained eye would say my six lip glosses look almost identical...
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Deriving Maximum Impact From Online Communities
This article was originally published in Direct Marketing News. What use of online communities delivers maximum impact in terms of marketing, and why? If my real-world behavior mirrored my Facebook...
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To Get to Know Your Customers, Spend a Day in Their Underwear
If you want to create products and services that truly serve customers’ needs, you need to find ways to get them to open up about very personal thoughts and feelings. Secrets and insecurities. We all...
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The Collaborative Advantage in the Sharing Economy
In the early days of Web 2.0 – boy, I’m dating myself – we talked about sharing in terms of social media. But we’ve now evolved from people sharing status updates among themselves or with brands to...
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